Speculative Work #1

Suds isn’t your typical cleaning company. Suds brings loud personalities, high energy, and obsessive attention to detail to every space it cleans. Rather than simply tidying up Suds makes sure every corner feels fresh, organized, and spotless. If it sparkles, it’s Suds.

The logotype is based on the Dela Gothic One typeface, modified to improve readability and reinforce the brand’s meticulous personality. Curved details from the original font were selectively refined into straighter geometric forms, while preserving its playful and expressive character.Additional spacing was introduced to improve clarity and create a more breathable visual rhythm.